The Obsessive Method To Building Yourself On Instagram

the obsessive method

Building a brand and an empire can be hard work and it requires daily effort to make your target audience believe in what you are trying to sell. Luckily, we live in an amazing world of technology where marketing is possible through most online channels. Instagram is one of the most popular ways to promote the brand that you are trying to build. It gives people the opportunity to interact with you in a visually stimulating way. The best way to approach Instagram is by implementing the obsessive method and here is how you do it.

Be creative but remain true to yourself

Instagram gives you a wide playing field for creativity and this allows you to post almost anything – serious posts, funny posts, and even persuasive posts. However, this type of creativity also comes with responsibility. It is, after all, about how you present yourself. It is a great idea to come up with original ways to promote your brand but you have to stay true to who you are. Stay authentic and only react, like, or share posts that truly reflect the core of what you stand for. It won’t help building something that isn’t real.

Use hashtags to reach your audience

One of the greatest gifts that have ever been given to the social media marketing community is the use of hashtags. This is a great way to reach a massive amount of people within a small frame of time. Hashtags allows followers of followers to see your posts and followers who use the same hashtags as you to react to what you have shared. It broadens your horizons and gives you access to the entire world at your fingertips.

Take time daily to like posts and send messages

Social media marketing is not something that you can do in your spare time if you want it to be successful. You need to make sure that you set time aside every day in order to interact with your followers. You have to go out of your way to like posts that you see on your newsfeed and to send messages to those who might inquire about you. People want to feel like the time they invest in you is not wasteful and that you are treating them as seriously as they treat you.

Patience, passion, and purpose is key

This should go without saying. You have to ensure that your purpose drives whatever you post on Instagram. If you are going to be just another account that posts pictures about quotes every day, you will soon lose a following. Make sure that your purpose shines through in what you post and never give up – great things take time to build.

Build relationships authentically

Whether it’s a client relationship or a business relationship, you need to treat it as a serious connection between you and another person. Even if you never see this person and only interact online, make sure the other person feels important and that their worth is noted. 

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Dr. Liz Musil

I'm a shadow ally to creatives, entrepreneurs, coaches, and teachers. I create actionable content to help anyone interested in growing a sustainable, profitable virtual enterprise. My videos, articles, eBooks and courses are about business, design, entrepreneurship, and technology. What is super-satisfying to me is achieving (and helping others achieve) self-reliance and financial independence.

An online entrepreneur since 2002, I work as a coach, consultant, designer, web developer, author, and professor. I teach entrepreneurship, leadership, and design at the university level and have completed research studies on virtual leadership.

I work out of my seaside villa located on a peninsula outside of Los Angeles, with my rescue dog, Zoe.