The dictionary describes authenticity as something that is not fake; it is something that is not a copy or a replica of a former creation and something that remains true to its original form. When building a brand, you need to ensure that you remain authentic to yourself and to what you are trying to achieve. In a world where we are so easily influenced by everything around us, it is not always easy to stay authentic. Here are a few ways you can remain true to yourself and your brand when you start building it up.

Building a brand and an empire can be hard work and it requires daily effort to make your target audience believe in what you are trying to sell. Luckily, we live in an amazing world of technology where marketing is possible through most online channels. Instagram is one of the most popular ways to promote the brand that you are trying to build. It gives people the opportunity to interact with you in a visually stimulating way. The best way to approach Instagram is by implementing the obsessive method and here is how you do it.

One of the key elements to success is to build your own brand and make sure that it gets out into the world. People need to know about you, talk about you, and invest in what you are selling. The image that you and your company portray plays an important role in attracting the specific type of target market that you want to identify with. There are many ways in which you can build a brand and it can get extremely intricate, so here are some of the easiest and most fool proof ways that you can implement in order to build a successful brand. 

You thought you had a clear grasp of your brand. You researched it, put it before focus groups and finally launched it. And it backfired. Your customers hated it or worse they didn't react to it at all.  You've just experienced the same kind of failure as big businesses with fancy advertising firms. Think about Coke and the New Coke fiasco in the 80's. Despite decades of success with Coke the company decided it needed a new brand with a new taste. Consumers hated it and within 6 months Coke had ditched it and returned to the original formula. Perhaps the Coca-Cola company executives wanted to create a buzz and anticipated the spike in sales following their killing of New Coke. Perhaps they had lost touch with their customers. Either way they recovered from the branding backfire and you can too.

Having a strong online professional reputation today is more important than ever. Your credibility as a leader is at stake when people cannot find you online. 

Further, if you are found online and what is found is outdated, incomplete, negative, or inconsistent, then you as the leader are at risk of being viewed as a poor leader. This is like having bad press, and no leader or company can afford bad press in a world driven by consumer perception and opinion.

People relate well with other people.  When you are writing your blog to help promote your business or craft and develop your vision and brand; it is best to add an artistic center that allow people to relate to you and your company as an individual.

Exclaiming Your Passions!

As a business owner or an artist you want to make sure that you state the reasons why you are great and short them from the rooftops. 

Recent studies by Google revealed that 97 percent of consumers use the Web to search for local businesses. If that's the way your potential customers are operating, then an online presence is important, especially if you want to reinforce your brand and let the world know that you have a great product to offer.