July 09, 2016

Legal and Financial Aspects of Entrepreneurship

July 09, 2016/ Dr. Liz Musil

Starting your own businesses may seem easy, especially when you have an idea and possibly a fair amount of cash. However, before you start pitching your product or idea to others, you should learn the legal and financial aspects of entrepreneurship so you don't get caught with your pants down or like a deer in head lights. If you find out too late, you could be in some trouble with the law. Read further to see if you've completed the check list so far on your journey of being an entrepreneur.

July 08, 2016

Building the Right Team, Building the Right Culture

July 08, 2016/ Dr. Liz Musil

Putting together the perfect team may seem easy, because you think you know great people. Little do you know, there's more to be found in the perfect team composition than being a great person. There are many items that should be checked off of a list and it goes further than characteristics of a team member. To learn more about how you can put together the perfect team and environment, read further.

July 07, 2016

When Branding Backfires: How to Recover

July 07, 2016/ Dr. Liz Musil

You thought you had a clear grasp of your brand. You researched it, put it before focus groups and finally launched it. And it backfired. Your customers hated it or worse they didn't react to it at all. You've just experienced the same kind of failure as big businesses with fancy advertising firms. Think about Coke and the New Coke fiasco in the 80's. Despite decades of success with Coke the company decided it needed a new brand with a new taste. Consumers hated it and within 6 months Coke had ditched it and returned to the original formula. Perhaps the Coca-Cola company executives wanted to create a buzz and anticipated the spike in sales following their killing of New Coke. Perhaps they had lost touch with their customers. Either way they recovered from the branding backfire and you can too.

July 06, 2016

Juicy Competition: Who is Your Market?

July 06, 2016/ Dr. Liz Musil

We are all experienced at competing in our personal lives. One of the first things learned by babies is how to capture attention by competing with other things that direct attention away from them. Competing is a natural instinct and you need to focus on constantly tapping into it in order to improve your business. Don’t be afraid to compete. In fact, look at it like is a game. The bigger and juicer the competition, the greater the challenge. The greater the challenge the larger the payoff will be when you reach that sweet spot of growth and increased revenue.

July 05, 2016

Is it Time for an Entrepreneurial Vision Quest?

July 05, 2016/ Dr. Liz Musil

Are you having a hard time remembering what it was like during the first blush of your success in owning your own business? Do you yearn for the excitement of those early years when things ran like a well- oiled machine? Don’t despair. Help is just a few days away. A few days that you and your soul need in order to reignite the spark that started you on the heady road to success.

You need an Entrepreneurial Vision Quest. The idea of a personal Vision Quest has been around for centuries. It was a standard ritual in Native American cultures. A Vision Quest for your business

June 29, 2016

How to Use LinkedIn and Facebook as Business Tools

June 29, 2016/ Dr. Liz Musil

Almost everyone in business is using social media. Social media is one of the biggest breakthroughs of the internet technology in the 21st century. It has given people the opportunity to interact and communicate online and also the chance to do business, search for opportunities, or hire the right person for a job. Social media websites like LinkedIn and Facebook have become important mediums these days for most entrepreneurs and professionals.

LinkedIn is a social media designed for professionals, wherein they can able to setup their portfolio as a professional. This is considered as an online resume, wherein you will able to put your personal data, educational attainment, work experiences, references, training and other achievements.

June 28, 2016

5 SEO Tactics to Glam Up Your Site

June 28, 2016/ Dr. Liz Musil

Search Engine Optimization or SEO is the most important part of digital marketing. If you want to make your website attractive and direct more traffic to it, you must employ efficient SEO techniques. By doing so you will make you site rank highest when a potential customer searches for a service or product that is related to your business. That’s the reason today’s businesses focus highly on SEO and in understanding search engine algorithms, so that they can apply the right techniques.

June 27, 2016

Self Hypnosis for Achieving Goals

June 27, 2016/ Dr. Liz Musil

What comes to your mind when you think of hypnosis? Probably stage shows where people are made to do silly or mystifying things. Possibly also the controversial subject of “lost memory retrieval,” or dramas where unsuspecting victims are made to commit crimes without their knowledge. In any case, it’s not something you think of in the context of ordinary life.So this may come as a shock – each one of us is basically in a state of self-hypnosis all the time. We are constantly entrancing ourselves with a steady stream of hypnotic suggestions in the form of beliefs about ourselves, our lives, the future, and everything we consider to be “real.”

How to use self-hypnosis for achieving goals